When choosing an estate agent in London, read the advice on your local property market and only choose agents that you have checked are current members of one of two redress schemes. These are the Property Ombudsman and the Ombudsman Services Property. This should give you an idea of which agents are not just marketing properties like yours, but selling them. In a high street with six agents, only two or three may be right for you, so always research by asking locals for recommendations. Also look at who is advertising properties like yours in the local paper and possibly on the internet. The Best estate agent in London tends to specialize. There is no point asking one who usually sells large houses with land to market a small flat.

A common mistake when looking for the best estate agent in London is the ‘board count’ method where potential sellers count how many boards (for sale and sold) and choose the agent with the most. However, there are some estate agents in London that offer high valuations to increase their market share, so they have the most boards. The only boards you should count should be the ‘sold’ boards as this gives a truer indication of success.

Choosing a best estate agent in London in a difficult market

The last time Property prices were stagnant, and even falling, was in the early 1990s. In a difficult market, it is essential to carry out thorough research to find the best estate agent in London. You need to find an agent who is very close to the local market and can pick up on any small movements – up or down. Ideally, choose an agent based on the number of similar properties to yours they have sold in the last year or two.

Mortgage Agreement in Principle – An expression of a mortgage lender’s willingness to enter into an agreement subject to other conditions being met, also known as a MAP

Property portal – Website with properties from a variety of agents

Property price surveys – National surveys that study trends in the property market

RICS – Royal Institution of Chartered Surveyors

Surveyor – Qualified person who assesses the structural soundness of your home

For further advice on finding an estate agent visit St – James Capital Investments.


Just as the location of your house is important, so is the site of your estate agent. Your agent should be based in a town as near as possible to your property, and already be dealing with properties in your area. If your property is located between two towns, see which one has more agents who work in your area. If the split is equal, you may be better off using two agents because between them they will market your property more widely.

Check out where the agent’s offices are. An upmarket location near stylish clothes shop in the high street will attract different buyers to the one at the end of the street next to a scruffy pub or discount shop.

Get a valuation

Any decent estate agent will be willing to visit your house to make a free valuation. Invite three who have passed your initial checks described to do this, asking them to bring details of any similar properties on the market or which they have sold in the last six months.

Walk around the property with the agent, inviting comments on any factors that will be attractive or not to potential buyers. This may help you see your property with fresh eyes, seeing the good points and spotting flaws, such as damaged doors, cracked plaster or peeling paper.

St – James Capital Investments – Best estate agent in London

As a qualified estate professional in London, I am ready to assist you with all of your real estate needs. My approach is customized for each client; my solutions are never one-size-fits-all! Please view our website as an introduction to my services and capabilities.

Give me a call or send an email when you are ready to visit or to schedule a free home buying or selling consultation. I look forward to working with you!